New Holland Brews Carhartt Beer

New Holland Brewing Co. is planning a beer inspired by the American workwear brand Carhartt, which celebrates its 125th anniversary this year.

The Carhartt Woodsman, a barrel-aged pale ale, will debut this October at the Great American Beer Festival in Denver, Colo., and will be available in states across the U.S. wherever New Holland is sold this fall.

The brew is inspired by the history of the two companies including Hamilton Carhartt's legendary horse and wagon deliveries and the Tin Woodsman from The Wizard of Oz, which was penned in Michiga, where Carhartt was founded.