Nabisco takes a bite out of “Game of Thrones” with Oreos inspired by “Game of Thrones,” according to AdAge.
“Game of Thrones”-themed Oreo cookies will come embossed with different house crests and characters featured in the show. As part of the collaboration, the Oreo brand is also launching a Twitter marketing campaign where the show’s fans can pledge their loyalty to House Stark, House Targaryen, House Lannister or The Night King by using the hashtags #GameofCookies and #ForTheThrone on Twitter.
The partnership comes as "Game of Thrones" ramps up for its final season on HBO April 8. Nabisco’s cookie deal comes on the heels of other “Game of Thrones” licensing agreements with Adidas, John Varvatos, Johnnie Walker and Urban Decay.
The Oreo “Game of Thrones” limited-edition cookie line will be on store shelves April 8.