Mountain Dew Launches Flamin’ Hot Cheetos Beverage, Fashion Capsule Collection

The limited-time flavor is available for purchase exclusively on the DEW Store.
License Global

August 30, 2021

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The 81-year-old beverage brand is no stranger to pushing flavor boundaries and FLAMIN' HOT is no exception. MTN DEW tapped fellow PepsiCo brand, Cheetos, to unlock the cult-favorite taste of FLAMIN' HOT to create the first-ever beverage combining the sweet, citrus DEW with a new spicy edge.

"As a brand, DEW has a rich history of experimenting with new flavors our fans love," says Matt Nielsten, senior director, marketing, Mountain Dew. “We certainly had them in mind when we developed the FLAMIN' HOT beverage. This is one of our most provocative beverages yet and we're excited for DEW Nation to taste the unique blend of spicy and classic sweet citrus flavor of MTN DEW."

Beginning Aug. 31, MTN DEW FLAMIN' HOT will be available exclusively on the virtual shelves of the DEW Store while supplies last. Fans can stay updated on the release via Instagram and Twitter.

To complement the extreme new flavor, MTN DEW and contemporary clothing brand, Broken Promises, are partnering to drop an apparel line

inspired by FLAMIN' HOT. The limited collection drops via presale exclusively to subscribers on the Broken Promises app on Friday, Sept. 3 at 11 p.m. EST, while the official launch to the public is on the Broken Promises website on Sept. 4 at 11 a.m. EST. The capsule collection includes shirts, hoodies, sweatpants and accessories.

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