"As a brand, DEW has a rich history of experimenting with new flavors our fans love," says Matt Nielsten, senior director, marketing, Mountain Dew. “We certainly had them in mind when we developed the FLAMIN' HOT beverage. This is one of our most provocative beverages yet and we're excited for DEW Nation to taste the unique blend of spicy and classic sweet citrus flavor of MTN DEW."
Beginning Aug. 31, MTN DEW FLAMIN' HOT will be available exclusively on the virtual shelves of the DEW Store while supplies last. Fans can stay updated on the release via Instagram and Twitter.
To complement the extreme new flavor, MTN DEW and contemporary clothing brand, Broken Promises, are partnering to drop an apparel line
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