Mountain Dew Creates Fashion Collab

Beverage brand will appear on tech-inspired jackets, hats, backpacks and more.

Mountain Dew has partnered with streetwear brand VFiles for a collection of wearable technology featuring the beverage brand in a deal brokered by its exclusive licensing agency, The Joester Loria Group.

The Camo Out collection features a range of apparel such as track suits and jackets that play music, baseball caps with cameras and a solar-powered backpack.

The line made its debut at the VFiles Runway Show during New York Fashion Week, Sept. 7. It will be available online at VFiles.com, VFiles’ store in New York City and at select retailers across the U.S. this fall.

Additionally, the collaboration will be refreshed throughout the 2017 seasons.

“VFiles is so excited to partner with a brand like Mountain Dew that believes in high energy, high impact and the adventurous lifestyle that we all aspire to live,” says Julie Anne Quay, founder, VFiles. “This is literally a match made in heaven for VFiles and we are going to grab every opportunity to push this forward technically, fashion wise and always bring energy and music into the conversation.”

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