License Global
July 14, 2023
Interior of Cravan bar.LVMH
Cravan is a new venue that celebrates French art de vivre with cocktails and cultural ambiance in the heart of the famed Saint-Germain-des-Prés literary neighborhood in the 6th arrondissement of Paris. Embodying Moët Hennessy’s art of hospitality through signature cocktails, the location is the fruit of a collaboration with historian turned restaurateur and cocktail expert Franck Audoux, founder and artistic director, Cravan.
The bar takes its name from Arthur Cravan, a poet and boxer known as a precursor of the Dada and Surrealist movements. Cravan’s art de vivre unfolds on three cocktail bars across four levels in a Parisian building reimagined by Belgian designer Ramy Fischler. Each floor in the building features different ambiances inspired by art, fashion, cinema or literature. There is also a bookstore run in partnership with the New York publishing house Rizzoli. Cocktail experts staff the bars – many of them artisans turned mixologists.
“It is with great pride that we open the doors
of Cravan, bringing to life Moët Hennessy’s mission of crafting memorable experiences,” says Philippe Schaus, president and chief executive officer, Moët Hennessy. “I’m delighted to begin welcoming our guests in the heart of historic literary neighborhood of Saint-Germain-des-Prés, inviting them to step into the unique and singular universe of Craven. This exceptional venue is a strategic milestone in Moët Hennessy’s ambition to lead the future of luxury wines and spirits.”
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