In honor of M&M’s Milk Chocolate Candies' 75th anniversary, the candy brand is planning a year-long celebration featuring new products and promotions.

M&M’s has tapped licensee Be@rBrick, a Japanese lifestyle brand, for an exclusive line featuring Be@rBrick’s collectible characters, apparel and accessories–all inspired by M&M’s heritage.

The candy brand is also rolling out multiple promotional deals including its largest marketing campaign in history: “Celebrate with M.” The campaign will feature events, product innovation, collaborations (including a music collaboration with Zedd) and more.

The brand will also feature retro packaging and a flavor vote for the next limited edition flavor of M&M’s.