MLS Renews Heineken Partnership

NORTH AMERICA–Major League Soccer has renewed its long-term partnership agreement with Heineken USA, which will see the Heineken beer brand continue as the “official beer” of the American sports league.

April 5, 2018

MLS Renews Heineken Partnership

The beer company will continue to support MLS across a variety of events, activations and more.


Through the extended, five-year agreement Heineken continue its support of MLS through a variety of fan experiences, competitions and activations. Previous endeavors include more than 40 MLS Heineken Rivalry Week matches, concession stand sales, viewing parties, tailgate sponsorships, stadium giveaways and more.

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