License Global
May 4, 2018
Major League Baseball has entered into a wide-reaching agreement with Utz Quality Foods that will see the snack brand become the “official salty snack of the MLB.”
The multi-year partnership will kick off this season with a line snacks that feature ballpark-themed packaging and details suchs a silhouetted batter and other official MLB markings. The deal also grants Utz the marketing and activation rights across MLB events including All-Star Week attractions, such as the Cool Run All-Star 5K and Geico All-Star FanFest; the Postseason; and the World Series presented by YouTube TV.
Fans can access Utz retail promotions and sweepstakes at select retail locations. Utz products are available at retailers nationwide.
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