License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

MLB Slides into the Snack Aisle with Utz

MLB Slides into the Snack Aisle with Utz
Major League Baseball has entered into a wide-reaching agreement with Utz Quality Foods that will see the snack brand become the “official salty snack of the MLB.”

Major League Baseball has entered into a wide-reaching agreement with Utz Quality Foods that will see the snack brand become the “official salty snack of the MLB.”

The multi-year partnership will kick off this season with a line snacks that feature ballpark-themed packaging and details suchs a silhouetted batter and other official MLB markings. The deal also grants Utz the marketing and activation rights across MLB events including All-Star Week attractions, such as the Cool Run All-Star 5K and Geico All-Star FanFest; the Postseason; and the World Series presented by YouTube TV.

Fans can access Utz retail promotions and sweepstakes at select retail locations. Utz products are available at retailers nationwide.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish