MLB Slides into the Snack Aisle with Utz

Major League Baseball has entered into a wide-reaching agreement with Utz Quality Foods that will see the snack brand become the “official salty snack of the MLB.”
License Global

May 4, 2018

MLB Slides into the Snack Aisle with Utz

Major League Baseball has entered into a wide-reaching agreement with Utz Quality Foods that will see the snack brand become the “official salty snack of the MLB.”

The multi-year partnership will kick off this season with a line snacks that feature ballpark-themed packaging and details suchs a silhouetted batter and other official MLB markings. The deal also grants Utz the marketing and activation rights across MLB events including All-Star Week attractions, such as the Cool Run All-Star 5K and Geico All-Star FanFest; the Postseason; and the World Series presented by YouTube TV.

Fans can access Utz retail promotions and sweepstakes at select retail locations. Utz products are available at retailers nationwide.

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