Finsbury Food Group has teamed up with global tech giant Microsoft in its newest partnership, bringing the brand-new Xbox Controller cake to supermarket shelves.

The Xbox Controller cake is a traditional Victoria sponge cake base with a buttercream and strawberry jam filling, wrapped in classic icing, shaped to look just like a giant Xbox controller. 

"This is a project we've been really excited about at Finsbury,” says Jordan McCann, brand manager, Finsbury Food Group. “Highly anticipated by consumers, the Xbox Controller cake is fresh, new and completely different to anything we've done before. Gaming is a new sector for us at Finsbury, and we're constantly looking to innovate with new products and ranges and explore new industries too. Collaborating with Microsoft is the perfect opportunity for us to create a product so unique to gaming.”

The cake is available in Tesco now and Asda beginning Sept. 26.

Finsbury Food Group was named a 2020 Top 150 Global Licensor. To learn more, click here.