License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Microsoft Gets Cooking with Finsbury Food Group

A new Xbox Controller-themed cake is available now.

Finsbury Food Group has teamed up with global tech giant Microsoft in its newest partnership, bringing the brand-new Xbox Controller cake to supermarket shelves.

The Xbox Controller cake is a traditional Victoria sponge cake base with a buttercream and strawberry jam filling, wrapped in classic icing, shaped to look just like a giant Xbox controller. 

"This is a project we've been really excited about at Finsbury,” says Jordan McCann, brand manager, Finsbury Food Group. “Highly anticipated by consumers, the Xbox Controller cake is fresh, new and completely different to anything we've done before. Gaming is a new sector for us at Finsbury, and we're constantly looking to innovate with new products and ranges and explore new industries too. Collaborating with Microsoft is the perfect opportunity for us to create a product so unique to gaming.”

The cake is available in Tesco now and Asda beginning Sept. 26.

Finsbury Food Group was named a 2020 Top 150 Global Licensor. To learn more, click here

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.