Media and marketing company Meredith Corporation has signed a licensing agreement with Clipper to manufacture a line of cookware, bakeware and kitchen gadgets under the Allrecipes brand.
The deal marks Allrecipes’ first product line, which will debut at the International Home and Housewares show in March 2015.
The 7-year renewable licensing agreement will see the development of a range of products for home cooking needs.
“We selected Clipper as a partner for cookware, bakeware and kitchen gadgets because of its reputation for quality and innovation,” says Elise Contarsy, vice president, Meredith Brand Licensing. “This is a natural brand evolution, and we’re excited to see Clipper bring our brand to life.”
Allrecipes, one of the world’s largest food-focused social communities, receives more than 1 billion visits each year. Since its launch in 1997, the Seattle-based social site has become a global, multi-platform brand with 19 websites, three mobile apps and 15 e-books serving 24 countries in 13 languages.
“Allrecipes continues to grow from its digital roots, first with our successful Allrecipes magazine and now with the launch of consumer products,” says Stan Pavlovsky, president, Allrecipes. “We are always looking for new opportunities to provide content, products and services across platforms and media channels that make everyday cooking easier, faster and more successful for the Allrecipes community of 40 million family-focused home cooks.”