Mentos Cruises with Citroën

Perfetti Van Melle has joined forces with French car manufacturer Citroën to launch a special edition 1200 C1 Mentos car.

April 6, 2018

Mentos Cruises with Citroën

Confectionary company partners to add branded vehicles in France.

Perfetti Van Melle has joined forces with French car manufacturer Citroën to launch a special edition 1200 C1 Mentos car.

Stories, Perfetti Van Melle’s French licensing agency, brokered the deal.

The C1 Mentos car features a notable roof sticker and red sunrise mirrors, as well as other top car features including Bluetooth capabilities, a 4 HP audio system and steering wheel controls, among others. The limited edition car also comes with a free welcome pack of Mentos.

The car is also available as a convertible.

Additionally, the partnership is being supported with an advertising campaign which involves digital, print, social media and in-store promotions.

The Citroën C1 Mentos car is now available in France.

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