Confectionary company partners to add branded vehicles in France.
Perfetti Van Melle has joined forces with French car manufacturer Citroën to launch a special edition 1200 C1 Mentos car.
Stories, Perfetti Van Melle’s French licensing agency, brokered the deal.
The C1 Mentos car features a notable roof sticker and red sunrise mirrors, as well as other top car features including Bluetooth capabilities, a 4 HP audio system and steering wheel controls, among others. The limited edition car also comes with a free welcome pack of Mentos.
The car is also available as a convertible.
Additionally, the partnership is being supported with an advertising campaign which involves digital, print, social media and in-store promotions.
The Citroën C1 Mentos car is now available in France.