Studio 100 Media has entered into a licensing agreement with French foodtech start-up Bee’s dream for “Maya the Bee.” The contract was negotiated and concluded by French licensing agency M.J.A. Licensing, which is representing several of Studio 100’s brands in France.

Bee’s Dream honey is produced directly, stored and packaged in individual portions that are recyclable and biodegradable. The concept was launched in France in early 2021 and Bee’s dream is planning to expand internationally in 2022, first targeting hotels, restaurants, delicatessens and catering services.

“At Bee’s dream, we are very proud and delighted to partner with ‘Maya the Bee,’ the greatest bee ambassador ever,” says Charles-Olivier Oudin, chief executive officer, Bee’s Dream. “The values defended by Maya are the ones to jointly embrace and stand up for. Special thanks to Studio 100 who are very supportive and have constantly provided us with meaningful advice.”