“We are thrilled to have the opportunity to work with Beanstalk and look forward to growing the licensing footprint for Baileys and Guinness in the Italian market,” says Maurizio Distefano, president, Maurizio Distefano Licensing.
Strategic brand extension through licensed products is among the most authentic and credible forms of communication, opening up further opportunities for consumers to experience the brand in fresh and attractive ways. In particular, Baileys and Guinness offer multiple possibilities to create products suitable for the Italian market in categories such as food and beverage, apparel, and gift and novelties.”
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