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Martha Stewart Dives into Seafood Line

Martha Stewart Dives into Seafood Line
True North Seafood and Sequential Brands Group have partnered to develop a Martha Stewart-branded seafood product line.

The Martha Stewart for True North Seafood product line will offer various True North Seafood products that are accompanied by Stewart’s signature butter flavor and blend of spices. The product packaging will feature an easy-to-follow recipe created by Martha’s Test Kitchen.

Products include Atlantic Salmon with Lemon Herb Butter, Sockeye Salmon with Miso Butter, Wild Alaska Pollock with Southwest Spice Blend and a Seafood Medley (Wild Alaska Pollock, Atlantic Salmon and Bay Scallops) with Herb Spice Blend.

“This line is all about convenience and quality product,” says Andrew Young, vice president, global sales and marketing, True North Seafood. “It is a perfect option for existing seafood customers while encouraging new customers who may not be as comfortable buying or preparing seafood to shop the category.”

The Martha Stewart for True North Seafood product line will debut at the Seafood Expo North America in March and will be available via U.S. grocery retail in May 2019.

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