Twix, Snickers , Altoids and more inspire salon-themed pop-up for Valentine’s Day.
The Sweet Retreat by Mars Wrigley Confectionery U.S. will feature candy-, chocolate-, gum- and mint-themed experiences, dubbed “treatments,” and will include services such as manicures, blow-outs and makeup counters.
The curated spa treatments will feature products inspired by the company’s portfolio including a candy counter makeup bar inspired by Dove chocolate, M&Ms, Twix and Snickers, Skittles inspired pedicures, Snickers inspired pedicures, blow-out inspired by altoids and Extra gum and more.
The event was inspired by insights from a recent report conducted by Mars Wrigley Confectionery, which found that 74 percent of people believe a treat is sweeter when shared with a friend, while 66 percent report that sweet treats are a go-to gift for friends and family members.
"Our beloved treats play a unique role in consumers lives,
The Sweet Retreat by Mars Wrigley Confectionery U.S. will take place Feb. 13-14 at 230 West 39th Street in New York City.
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