Three new snacks will hit shelves.

License Global

April 10, 2023

1 Min Read
Brownie Brittle M&M’S Minis.
Brownie Brittle M&M’S Minis.Second Nature Brands

Second Nature Brands has announced the latest innovation from the newest brand in its portfolio. Sheila G’s Brownie Brittle is expanding its candy inclusion offerings through a collaboration with Mars to create three Brownie Brittle x M&M'S Minis mashups. Brand Central, Mars’ licensing agency, put the partnership together. 

The three new flavors are:  

  • Brownie Brittle M&M’S Minis

  • Brownie Brittle Blondie M&M’S Minis

  • Brownie Brittle Gluten Free M&M’S Minis

“Brownie Brittle is thrilled to partner with Mars on not one, but three delicious mashups with the iconic M&M’S candy brand," says Ashley Dawkins, vice president, marketing, Sheila G’s Brownie Brittle. “We wanted to ensure there was an option for everyone to enjoy this sweet craveable snack.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like