Mars and Sheila G’s Brownie Brittle Launch M&M'S Minis Line

Three new snacks will hit shelves.
License Global Logo
License Global

April 10, 2023

Brownie Brittle M&M’S Minis.
Brownie Brittle M&M’S Minis.Second Nature Brands

Second Nature Brands has announced the latest innovation from the newest brand in its portfolio. Sheila G’s Brownie Brittle is expanding its candy inclusion offerings through a collaboration with Mars to create three Brownie Brittle x M&M'S Minis mashups.

Brand Central

, Mars’

licensing agency

, put the partnership together. 

The three new flavors are:  

  • Brownie Brittle M&M’S Minis

    • Brownie Brittle Blondie M&M’S Minis

      • Brownie Brittle Gluten Free M&M’S Minis

        “Brownie Brittle is thrilled to partner with Mars on not one, but three delicious mashups with the iconic


        candy brand," says Ashley Dawkins, vice president, marketing, Sheila G’s Brownie Brittle. “We wanted to ensure there was an option for everyone to enjoy this sweet craveable snack.” 

        Subscribe and receive the latest news from the industry.

        Join 62,000+ members. Yes, it’s completely free.

        You May Also Like




        This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.