Marquee Acquires Martha Stewart, Emeril Lagasse Brands 2

has sold the rights to the

Martha Stewart

and

Emeril Lagasse

properties to

Marquee Brands

for an estimated $175 million.

Marquee’s recently purchased brands will be leveraged to kick start the company’s home and food licensing division. The firm’s new brands and division had to its current portfolio which earns more than $2.3 billion in annual retail equivalent sales.

This transformative acquisition allows Marquee Brands to enter the home, food, and media sectors," says Zachary Sigel, managing director, Neuberger Berman, Marquee’s parent company. "The addition of new partners, customers, and capabilities will further diversify Marquee Brands, improving its position as a preeminent global brand owner.”

Sequential’s decision to sell the brands is spurred on by a renewed effort to focus on the company’s core active and fashion brands. The licensing firm believes that the transaction will help it better streamline business and provide greater flexibility.

“This transaction

Sequential

bought

the Martha Stewart and Emeril Lagasse brands four years ago for an estimated $355 million. Lagasse’s brand was

acquired

by Martha Stewart Living Omnimedia seven years before the Sequential deal.