Each item in the line will be designed by Georgina Chapman, creative director and co-founder, Marchesa, who collaborated with Brandis Deitelbaum, the founder and creative force behind Beau Joie Champagne. The product partnership kicked off with the release of
of Beau Joie Champagne which are limited to 1,000 units. The initial product is set to be cross marketed to luxury retailers, high-end resorts, retail and hotels.
“Collaborating with a couture fashion brand is very different than most partnerships,” says Deitelbaum in an interview with
. “The design house is overflowing with imagination, which is so much fun and refreshing. The opportunities are endless for what can be created. Fashion people are artists by nature who bring their ideas to life through their clothing.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.