Malibu Sews Up Official Apparel Licensee

Brand extension agency Dimensional Branding and The Absolut Company have appointed Isaac Morris as the official apparel licensee for the Malibu brand in North America.

April 6, 2018

Malibu Sews Up Official Apparel Licensee

Isaac Morris will release new fashion inspired by the spirits brand later this year.

Brand extension agency Dimensional Branding and The Absolut Company have appointed Isaac Morris as the official apparel licensee for the Malibu brand in North America.

"We are thrilled to be partnering with IML to extend the Malibu brand into apparel in the U.S. and further establish the Malibu summer lifestyle,” says Elsa Rafen, global brand manager, Malibu. “Malibu is a global icon of summer. Known and loved in 150 markets, it brings the vibrant spirit of summer to life with its unique summer identity, iconic logo and white bottle.”

Further details regarding the apparel line have not been released; however, the collection is slated to launch in the third quarter of this year.

“We are excited by the Malibu brand and its lifestyle POV,” says Milin Shah, vice president and general counsel, Isaac Morris. “Our apparel line will emphasize the unique Malibu character and bring it to life, with energetic designs that reflect the warm spirit of summer in a highly contemporary way.”

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