Art Nation Agency has developed for Unilever Ukraine the creative concept of a new herbal Lipton Natura Botanica line.
Taking into account the request and peculiarities of the Lipton brand, Art Nation Agency proposed collaboration with Prima Maria art brand and artist Maria Primachenko. After an agreed concept and legend of the line, the packaging design was developed for the following positions of Lipton Natura Botanica natural teas:
- Fruit-grass mixture with rosehip, apple, sea buckthorn and mint;
- Fruit-grass mixture with rosehip, cinnamon, rose; and
- Green tea with lavender, mint, rose.
To emphasize the taste and composition of each tea type, the elements of flowers, fruits and berries were integrated into the design.
“Maria Primachenko was a simple person who loved nature, valued the harmony between people and the natural world,” says Albert Sargsian, licensing head, Art Nation Agency. “When our team worked on the creative idea for the Lipton Natura Botanica herbal tea line, we wanted to give a sense of the real nature in one sip. This plain tea is natural, has no flavors. It is real, like the work of the outstanding artist. We wanted to give a sense of natural strength and natural taste.”