May 31, 2022
“Crackers is a segment with great potential,” says Joanna Sterna, senior brand manager, Lajkonik. “Their consumption increases from year to year. As a leader in the salty braked category, we recognize this and, in response to the needs of consumers, we regularly introduce new products. Junior Buźki is our latest offer - both for adults and children. It is not only a perfect, delicate sweet and salty taste, but also a unique form. Consumers will find snacks with as many as 11 different patterns in their packages, which correspond to the most popular
brand icons, as well as the pattern of the legendary Lajkonik.”
The product is licensed under the emoji brand and is available in two different packaging layouts, in a weight of 90 grams.
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