Brand Central will bring the doughnut brand's popular flavors, including original glazed, to jelly beans this summer.
Brand Central, Krispy Kreme’s exclusive licensing agent, brokered the deal.
The new range will include jelly bean variations inspired by Krispy Kreme’s most popular doughnut flavors including original glazed, strawberry iced, glazed blueberry cake, cinnamon apple filled and chocolate iced with sprinkles.
The new Krispy Kreme Jelly Belly jelly beans will begin to ship in June. Packaged products, such as gift boxes and bags, will launch later this summer.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.