April 6, 2018
Krispy Kreme has partnered with Cheerwine, a soft drink hailing from North Carolina, to launch a new co-branded soft drink.
Brand Central, Krispy Kreme’s licensing agency, brokered the deal.
The new soft drink, Cheerwine Kreme, will taste like Cheerwine with a hint of Krispy Kreme’s Original Glazed flavor and will be available in major grocery chains, select convenience stores and at Krispy Kreme Shops in North Carolina, South Carolina and parts of Georgia.
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