Krispy Kreme Adds to Coffee Line

Krispy Kreme has teamed up with Massimo Zanetti Beverage USA to bring the donut shop's coffee to retail, in a deal brokered on behalf Krispy Kreme Brand Central.

April 6, 2018

Krispy Kreme Adds to Coffee Line

Krispy Kreme has teamed up with Massimo Zanetti Beverage USA for new additions to its retail line of coffee products, in a deal brokered by Krispy Kreme’s exclusive licensing agency, Brand Central.

Under the multi-year licensing deal, Massimo Zanetti has launched Krispy Kreme Coffee at grocery, mass merchants and club stores in the U.S. as well as on Amazon.

The new additions include 12-ounce bags of ground coffee, K-cup packs and ready-to-drink iced coffee in smooth, decaf and rich blends.

“Working with Massimo Zanetti Beverage USA to introduce new packaging sizes and varieties of our ground coffee for at-home brewing underscores our continued commitment to bring our great tasting blends to coffee consumers wherever they choose to shop,” says Mark LaBrecque, vice president of marketing, licensing and consumer packaged goods, Krispy Kreme.

The bakery brand first launched bottled coffee with a line of

donut-inspired iced coffee

last year.

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