KISS Unleashes Black Diamond Rum

Rock icons KISS have made waves on the drinks market with Black Diamond.
License Global

October 23, 2020

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Rock band

KISS

has unleashed their first dark rum release under the new portfolio KISS Rum Kollection.

Black Diamond marks the first time KISS has ventured into the drinks market. The rum is named after the closing song on the bands eponymous debut-album and immortalized on the live album “KISS Alive.”

Taking its name and character from the rock monolith, Black Diamond Premium Dark Rum is a blend of Caribbean cask rums aged up to 15 years. The label draws inspiration from the band’s early days, referencing both costumes and their iconic make-up.

“It’s an amazing match for a band who were pioneers both musically and visually in the world of rock ’n’ roll,” says Sari H. Wilholm, marketing and public relations manager, Brands For Fans, who helped create the KISS rum brand. “When I look at the bottle, we have created a label that embodies everything I associate with KISS: the attitude, the costumes, the songs and the make-up we all grew up with. Listening to Black Diamond still gives me the chills

and the rum makes me just as excited!”

KISS Black Diamond Premium Dark Rum is bottled at 40 percent abv in 50cl and is available now in Sweden.

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