Kikkoman Appoints Agent
Bradford Licensing will bring the soy sauce brand to new categories, including fashion and home décor.
The Kikkoman Corporation has named Bradford Licensing to serve as its licensing agent for the North American market.
Bradford Licensing will now aim to extend the soy sauce brand into new lifestyle categories, such as casual fashion items and home décor products including kitchen textiles and Japanese cutlery.
“We will use and build upon Kikkoman’s widespread brand awareness to produce unique licensed products in the coming months,” says Michelle Minieri, owner and president, Bradford Licensing. “We are anxious to launch this program and get new Kikkoman goods in the marketplace.”
Kikkoman Corporation is an international food and drink company known for its soy sauce, food seasonings and other cooking ingredients. The company is also represented by its master agent, Tact Communications, and Tokyo-based licensing consultancy, ZenWorks.