KFC, Enviro-Log Cook Up Chicken-Scented Firewood

It’s finger-lickin’ wood.

December 5, 2019

Chestnuts roasting on an open fire... or over the Colonel’s fried chicken-scented wood. A crackling fireplace, a warm fire and the smell of fried chicken have been combined in a holiday partnership between KFC and Enviro-Log, which will bring back a limited-edition 11 herbs and spices fire log inspired by the Colonel’s secret recipe.

"At KFC, we have always been proud of our role in bringing loved ones together at the dinner table around a bucket of our world-famous fried chicken," says Andrea Zahumensky, chief marketing officer, KFC U.S. "Now, this winter we're bringing all the things we love – family, friends and fried chicken – together around the fire with our scented fire log."

The chicken-scented Enviro-Log has made its way back to retail after its limited-edition run last year. The firewood is made with 100 percent recycled wax cardboard, and it’s designed to make your home smell like fried chicken.

“Last year, we captured the hearts, noses and fireplaces of our fans, but thousands

more were clamoring to get their hands on our limited firelogs,” says Zahumensky. “ So, we brought our 11 herbs and spices firelogs back with an exclusive partnership with Walmart to spread the finger-lickin’ good cheer. We hope you’ll cuddle up with your family or friends with a bucket of our world-famous fried chicken and a warm fried chicken-scented fire this holiday season.”

The firewood sells exclusively on Walmart’s website for $18.99.