KFC China Teams with the National Gallery and Pets Rock

KFC has partnered with the National Gallery and Pets Rock on new promotions across Mainland China.
License Global

June 20, 2020

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The National Gallery Company with master licensee Alfilo Brands is continuing to raise awareness and expand their reach to new audiences in China with a new licensing collaboration with KFC. 

As part of a new promotional licensing collaboration, the brands have launched a limited-edition family buckets ad ice creams with Impressionist-themed packaging designs. The promotion comes along with other activities for the license that include Impressionists-themed dessert stores and promotional accessories. KFC’s campaign runs from March to August 2020. 

“We are continuing to expand significantly to new audiences in China,” says Judith Mather, buying and merchandising director, National Gallery Company. “Through this collaboration we are able to raise awareness of how relevant and flexible images of our world-famous painting can be for youth and young adult markets that also have such a wide reaching and dedicated loyal base.” 

In addition, KFC has partnered with U.K. brand Pets Rock to promote their

‘Messy Cola’ drinks launch.  Tapped by advertising agency Normcore, Pets Rock characters will feature in a major campaign, launching with a series of online marketing activities and themed KFC restaurants to bring Pets Rock across the country this summer. 

“We are delighted to be partnering with KFC China on this fun promotional campaign.” says Kate Polyblank, managing director, Pets Rock. "KFC is one of Chinese consumers most popular dining experiences and has high visibility. We are looking forward to seeing Pets Rock brand 

awareness soar." 

The new deals continue KFC’s streak of novel partnerships. The chicken fast food chain launched a deal with Crocs earlier this year for 

a KFC-styled clog

.  

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