Café will offer branded gear as well as a host of exclusive flavors.
In addition to a raft of Pop-Tarts gear, the Pop-Tarts Café will offer a host of exclusive flavors including: birthday fiesta nachos; Pop-Tarts burritos; Pop-Tarts pizza; tarty tacos; and chili Pop-Tarts fries.
"From fruity to new coffeelicious flavors, Pop-Tarts appeal to a wide range of palates," says Angela Gusse, director, marketing, Pop-Tarts, Kellogg’s. "By reimagining recipes we know our fans love, we're proving that there's no limit to enjoying the toaster pastries. Pop-Tarts Café is an exciting dining experience that showcases the best ways to play with food–we can't wait to see fans' reactions."
Additionally, Pop-Tarts has partnered with UberEats to deliver a Pop-Tarts burrito to 600 students on six New York City campuses on Feb. 24.
The Pop-Tarts Café is now open in New York City. Take a look:
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.