Kellogg’s to Host National Cereal Day Event

Beginning today, the brand will help bring in the big day with a midnight countdown and performance from actress and singer Hailee Steinfeld. Afterward, on March 7, the Café will invite fans to partake in an exclusive “celebration menu” that includes cereal-infused cocktails and mocktails, bowls and small bites such as Special K falafel slides and Corn Pops corn dogs.

The National Cereal Day celebration will take place this Wednesday from 8 a.m. to 6 p.m. at Kellogg’s NYC Café in  New York City. The first 1,000 event participants will also be gifted a box of cereal.