Singer Hailee Steinfeld will help celebrate the day with a midnight countdown and performance.

NORTH AMERICA–Kellogg’s is celebrating National Cereal Day with an exclusive cereal themed event at the Kelloggs’ NYC Café.

Beginning today, the brand will help bring in the big day with a midnight countdown and performance from actress and singer Hailee Steinfeld. Afterward, on March 7, the Café will invite fans to partake in an exclusive “celebration menu” that includes cereal-infused cocktails and mocktails, bowls and small bites such as Special K falafel slides and Corn Pops corn dogs.

The National Cereal Day celebration will take place this Wednesday from 8 a.m. to 6 p.m. at Kellogg’s NYC Café in  New York City. The first 1,000 event participants will also be gifted a box of cereal.