first Minecraft cereal, “
” players and cereal fans alike are scoring another flavorful take on the adventure-filled virtual world with new Kellogg’s Frosted Flakes Minecraft.
The limited-edition cereal features Kellogg’s Frosted Flakes and green squares of “Creeper Bit” marshmallows that evoke the pixelated block look of “Minecraft,” so each spoonful brings the dynamic world of the video game to life. Plus, every box of Kellogg’s Frosted Flakes Minecraft includes a code to redeem 350 Minecoins to build on the fun at the breakfast table and take it into the Minecraft universe.
“There was such incredible fan reaction following our first partnership with ‘Minecraft,’ we had to bring it back again – this time with Kellogg’s Frosted Flakes,” says Laura Newman, senior director, brand marketing, Kellogg Company. “Many Kellogg’s Frosted Flakes fans are
Kellogg’s Frosted Flakes ‘Minecraft’ is available for a limited time at retailers nationwide starting in April.
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