Kellogg’s Launches Frosted Flakes ‘Minecraft’

Tony the Tiger made his gaming debut last year, and now he’s back with a new cereal inspired by the popular video game. 

License Global

March 20, 2023

Box for Frosted Flakes Minecraft cereal. Kellogg's

Now there’s a new way for “Minecraft” players to further immerse themselves in its blocky universe. Following the success of

Kellogg’s

first Minecraft cereal, “

Minecraft

” players and cereal fans alike are scoring another flavorful take on the adventure-filled virtual world with new Kellogg’s Frosted Flakes Minecraft.  

The limited-edition cereal features Kellogg’s Frosted Flakes and green squares of “Creeper Bit” marshmallows that evoke the pixelated block look of “Minecraft,” so each spoonful brings the dynamic world of the video game to life. Plus, every box of Kellogg’s Frosted Flakes Minecraft includes a code to redeem 350 Minecoins to build on the fun at the breakfast table and take it into the Minecraft universe.

“There was such incredible fan reaction following our first partnership with ‘Minecraft,’ we had to bring it back again – this time with Kellogg’s Frosted Flakes,” says Laura Newman, senior director, brand marketing, Kellogg Company. “Many Kellogg’s Frosted Flakes fans are

gamers, and Tony made his streaming debut last summer, which is why we’re so excited to introduce another flavorful gaming-inspired experience with this new ‘Minecraft ‘collaboration.”

Kellogg’s Frosted Flakes ‘Minecraft’ is available for a limited time at retailers nationwide starting in April.