Kellogg's Introduces Elf on the Shelf Cereal

Cereal and

The Elf on the Shelf

have teamed up for a cereal that will cool your mouth while eating.  

A seasonal item, Elf on the Shelf's Scout Elves can be found on boxes of Kellogg's The Elf on the Shelf North Pole Snow Creme Cereal, which mixes frosted star pieces and mini-marshmallows with a vanilla-flavored cereal. A unique, slow-release flavor ingredient in the cereal gives off a cooling feeling.