Since signing with The Joester Loria Group, The Kellogg Company has pumped up an already vibrant brand with strategic extensions and collaborations while staying true to its legacy.
Kellogg and Crayola have recently teamed up to create a Jazzberry Cereal box with a color-able design on the front, back and side panels. Each unlocks a free and exclusive digital pet in Crayola’s “Scribble Scrubbie Pets” app. ViacomCBS
For The Kellogg Company, this is part of their consumer-facing approach not just in licensing but also for every company factor.
“We put a ton of energy and thought into a whole new consumer-centric approach in everything we do, you’ll start to see that manifest in the way we design our apparel with our partners, and we’ll also see that in how we make our branded foods come to life,” says David Lee, senior director, global licensing and partnerships, The Kellogg Company. “We’re reaching out to them in ways that we think we can resonate in ways that we think are fresh, that we think we that are relevant.”
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