Keebler Launches Limited-Edition ‘Mario Kart’ Cookies

New Fudge Stripes Rocky Road cookies coming to the supermarket aisles for a limited time.
License Global

August 3, 2022

Packaging for Mario Kart Fudge Stripes Rocky Road cookies.
Packaging for Mario Kart Fudge Stripes Rocky Road cookies.Keebler

Keebler and “Mario Kart” have partnered to bring snacking and gaming together in a new treat: Mario Kart Fudge Stripes Rocky Road cookies. 

The limited-edition cookie is a take on Keebler's Fudge Stripes cookies with a chocolate and almond-flavored shortbread, topped with a marshmallow-flavored fudge drizzle for a rocky road taste. Crafted by the Keebler elves themselves, the cookies also feature designs that mimic the Super Star and Lightning power-up shapes from “Mario Kart.” 

"For decades, both Keebler and

Nintendo

have been at the center of countless family memories,” says Alicia Mosley, vice president, marketing, Keebler. “And, through the Mario Kart Fudge Stripes Rocky Road cookies, we're hoping to 'power up' the Elfin magic that happens when families come together.” 

The Mario Kart Fudge Stripes Cookies are available exclusively at Walmart stores and Walmart.com starting mid-August, and available nationwide by mid-September.  

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