Joe DiMaggio Swings into Coffee Aisle

Joe DiMaggio LLC has tapped White Coffee for a line of bagged coffee featuring the iconic baseball player.

The new line of Joltin' Joe specialty coffee includes three blends–a medium blend, a decaf and an espresso–and is available now in the U.S. in whole bean and ground bags as well as single-serve cups compatible with Keurig machines.

"We set out to guarantee that Joltin' Joe coffee lives up to its promise," says Jonathan White, executive vice president, White Coffee. "We put 75 years of our experience to work, giving our all to creating Joltin' Joe craft coffee roasts that deliver a new taste experience for consumers."

The new line of bagged coffee following AriZona Beverages’ range of Joltin’ Joe bottled coffee drinks, which were released last year.