JLG Unveils Mountain Dew Footwear

Co-branded collection is now available exclusively at Footlocker.

Mountain Dew’s Green Label Exclusives (GLX) and FILA have teamed up to launch a co-branded footwear collaboration.

The Joester Loria Group, Mountain Dew’s licensing agent, brokered the deal.

Under the terms of the agreement, FILA will re-release one of its ‘90s designs–the M-Squad–with embroidered FILA logo branding and Mountain Dew-themed outsoles and midsoles.

Other highlights from the collaboration include GLX branding on the sock liner and foot-bed as well as custom FILA x Mountain Dew branded packaging.

The FILA x GLX M-Squad shoe is now available exclusively at Footlocker and Fila.com.