JLG Takes Kellogg's to Uniqlo

Kellogg’s and specialty retailer Uniqlo have joined forces to develop and debut a collection of graphic t-shirts featuring Kellogg’s vintage characters.

April 6, 2018

JLG Takes Kellogg's to Uniqlo

Tony the Tiger, Toucan Sam, Coco and Smaxey inspire line of t-shirts.

Kellogg’s and specialty retailer Uniqlo have joined forces to develop and debut a collection of graphic t-shirts featuring Kellogg’s vintage characters.

The Joester Loria Group, the cereal company's licensing agent, brokered the deal.

The new men’s t-shirt collection will highlight four different brand mascots, including Frosted Flakes’ Tony the Tiger, Froot Loops’ Toucan Sam, Coco Pops’ Coco and Sugar Smacks’ Smaxey.

The Kellogg’s-branded t-shirts will be available in Uniqlo stores and online at Uniqlo.com through August.

Uniqlo currently operates more than 1,800 stores across 19 countries.

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