Tony the Tiger, Toucan Sam, Coco and Smaxey inspire line of t-shirts.
Kellogg’s and specialty retailer Uniqlo have joined forces to develop and debut a collection of graphic t-shirts featuring Kellogg’s vintage characters.
The Joester Loria Group, the cereal company's licensing agent, brokered the deal.
The new men’s t-shirt collection will highlight four different brand mascots, including Frosted Flakes’ Tony the Tiger, Froot Loops’ Toucan Sam, Coco Pops’ Coco and Sugar Smacks’ Smaxey.
The Kellogg’s-branded t-shirts will be available in Uniqlo stores and online at Uniqlo.com through August.
Uniqlo currently operates more than 1,800 stores across 19 countries.