Joester Loria is expanding the beverage brand to new products.
The new products will be previewed this month at Surf Expo, which takes place Jan. 14-16 in Orlando, Fla.
The Corona brand will feature on products from licensees including:
Brew City, which will debut its first collection of Corona Pop Top t-shirts and raglans and beer pouch sweatshirts;
The Northwest Company will showcase Corona-branded beach gear such as towels, blankets and throws;
DJ Resort will debut apparel and accessories for the brand including cooler bags and beach totes and footwear;
In Gear is following up its 2015 swim collection with a new product launch that includes men’s boardshorts, tops, headwear, footwear and bags, as well as women’s bikinis, monokinis, cover ups, swim shorts and rash guards, all featuring the Corona brand; and
JGR Copa will showcase a new line of Corona beach chairs, umbrellas, towels, blankets and mats.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.