The Joester Loria Group, exclusive licensing agency for Constellation Brands’ beer portfolio, has added InGear Fashions to the growing list of licensees for the Corona, Modelo Especial and Pacifico brands.
First up, InGear is planning a line of Corona swimwear that will launch at Spencer’s, resort specialty shops and national chains in spring 2015. The line will include bikinis, monokinis, cover-ups, swim shorts and rash guards.
"InGear’s first collection perfectly captures the personality and spirit consumers have come to expect from Corona,” says Debra Joester, president, Joester Loria Group. “We are confident Corona swimwear will make 'Finding Your Beach' fun and fashionable.”
The ladies swimwear collection joins a growing roster of Corona apparel that includes knit and woven tops, loungewear, headwear, men’s swim and men’s/ladies footwear.
A complete line of Corona beach gear will then launch later in 2015 including beach towels, umbrellas and beach chairs. Swimwear and cover-ups featuring the distinct graphics and heritage of Modelo Especial and Pacifico will follow in 2016.