JLG to Rep Cheetos and Doritos

The Joester Loria Group is expanding agency representation of PepsiCo North America’s portfolio of beverage brands into the Frito Lay portfolio of snack brands, starting with Cheetos and Doritos.
License Global

April 3, 2019

JLG to Rep Cheetos and Doritos

The snacks will each take an approach across a range of categories that will tap into each brand’s marketing initiatives and reach fans with unexpected brand extensions.

The Joester Loria Group will work with retailers and manufacturers to develop on-trend brand extensions targeted to brand loyalists.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.