JLG Grows Corona, Modelo
Beverage brands continue to expand into glassware and home goods.
Licensing agency The Joester Loria Group has brokered several new deals to grow the Corona and Modelo beverage licensed product program with an expanded glassware range and new bar and beverage accessories.
As part of the deals, PB Licensing has developed a new collection of glassware featuring beer brands from Constellation Brands’ portfolio including Corona Extra, Corona Light and Cerveza Modelo Especial. PB Licensing’s glassware line will be available across all retail channels this spring.
Wild Eye has also released a line of accessories including coasters, bottle openers, koozies, ice buckets, bottle markers, wooden beer carriers and totes, ice buckets and bar towels. The new accessories range will be available at mass, mid-tier, department, grocery and specialty stores.
JLG has also tapped Northwest for towels and throws, Koolatron for coolers and home appliances, Modern Gourmet Foods for barware gift sets, Trademark Global for home furniture and décor, Dundalk Leisure Craft for wood furniture, Victory Tailgate for cornhole games and Trenxend for keg-shaped Bluetooth speakers.