JLG Dishes up New Kellogg Deal


Kellogg Company has partnered with Tabletops Unlimited to create a range of homeware items featuring current and vintage Kellogg brands. The Joester Loria Group, Kellogg Company’s exclusive licensing agent, brokered the deal.

TTU plans to create tabletop collections featuring the character art, logos and slogans of Apple Jacks, Kellogg’s Corn Flakes, Kellogg’s Corn Pops, Froot Loops, Kellogg’s Frosted Flakes, Honey Smacks, Rice Krispies, Kellogg’s Raisin Bran, Cheez-It, Special K, Eggo, Pop-Tarts, Keebler and Kellogg’s Vintage.

The ranges will include in casual dinnerware, serveware, prepware, glassware, cookie jars and canisters.

“We are thrilled to partner with Kellogg, a company whose great brands are well-loved all around the world,” says Dar Molayem, co-owner and CMO, TTU. “TTU shares Kellogg’s desire to be the best, and we are committed to helping them continue a 100-plus year legacy of success with high-quality complementary products that enrich the Kellogg consumer’s experience.”

TTU unveiled the first products in the new collection earlier this month at the

2013 International Home & Housewares Show. Product will now be available across the U.S. and its territories.

“Tapping category leader Tabletops Unlimited to be an anchor licensee for Kellogg’s in the housewares category is very exciting,” says Joanne Loria, executive vice president and chief operating officer, The Joester Loria Group. “TTU’s focus on product quality and innovation combined with Kellogg’s iconic brands, characters and classic advertising art is a perfect match.”