Mountain Dew has embraced the action sports lifestyle through its continued support and sponsorship of events, competitions and athletes. The Dew sporting goods collection is a natural extension of these partnerships, giving consumers an opportunity to “Do the Dew.”
The new line of Mountain Dew sporting goods from JNJ Sports launched earlier this month at select Walmart and Toys 'R' Us stores in the U.S. The initial collection includes two long boards and one scooter.
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