New men's and junior's offerings to feature the food brand.

Kellogg’s has partnered with MSA Apparel for a line of young men’s and junior's fashion tops and fleece, in a deal brokered by The Joester Loria Group.

The collection will incorporate Kellogg’s brand portfolio of Pop Tarts, Frosted Flakes, Froot Loops, Rice Krispies and other Kellogg’s brands and characters.

Products will launch on shelf this fall across department, specialty, mid-tier, mass and online retailers.