J2 Licensing has signed on to develop a co-branded apparel collection featuring Kellogg’s characters and top colleges.

April 6, 2018

1 Min Read

J2 Licensing has signed on to develop a co-branded apparel collection featuring popular Kellogg’s characters alongside the brands of top national colleges.

The deal was brokered by The Joester Loria Group.

The Michigan-based apparel company will combine characters like Tony the Tiger and Toucan Sam with the imagery of a full range of NCAA colleges and universities.

The line will include t-shirts and fleece for boys, girls, young men's and junior's.

Product will arrive at university bookstores, specialty stores and sporting goods stores in the U.S. this fall.

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like