The new chocolate line will feature a raft of flavors inspired by the century-old bakery.
Entenmann’s Bakery has teamed up with the Praim Group to introduce a line of branded chocolate bars, in a deal brokered by The Joester Loria Group.
The new chocolate bar range will be available in multiple flavors that are reminiscent of the brand’s baked goods, including dark chocolate raspberry burst and dark chocolate mint cookie crunch.
The chocolate collection will also join other Entenmann’s licensed food extensions, including branded coffee that is offered in 12 flavors as well as pancake mixes that are available in a variety of everyday and seasonal flavors.
“We’re honored to make these new chocolate bars for Entenmann’s,” says Kerry Laramie, director, sales, Praim Group. “These bars are delicious and will extend the iconic Entenmann’s brand into other aisles in the grocery store and into new retailers.”
The Entenmann chocolate bars will be available in leading national retailers later this year.