Beverage brand partners to expand into Bluetooth-enabled electronics.
Constellation Brands and CJ Global have teamed up to launch a line of Corona-branded electronic products.
The Joester Loria Group, Constellation Brands’ exclusive licensing agent, brokered the deal.
The new collection is Bluetooth compatible and is comprised of speakers, coolers, power banks, headphones and earbuds.
The Corona-branded electronics range will make its debut at the Consumer Electronics Show in Las Vegas, Nev., Jan. 5-8, and will be available via specialty accounts, online, warehouse clubs and mass retailers.