Licensing agency teams to build beer brand’s product lineup with outdoor cookware.
The Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio, has tapped SmartWorks Consumer Products to create a collection of Corona-branded grilling accessories.
The line will include a number of BBQ tools, utensils and prep accessories.
“Celebrating summer days with friends and family is at the heart of the Corona brand experience,” says Debra Joester, president and chief executive officer, JLG. “SmartWorks’ innovative Corona tools, utensils and prep accessories are designed for fun and easy summer entertaining.”
The Corona grilling accessories will launch next spring at mass, specialty and national retail chains across the U.S.