Licensees add new apparel and accessories for the beer brands.
The Corona and Modelo Especial licensing programs, managed by the Joester Loria Group, are expanding their reach in the lifestyle arena with new apparel collections from BioWorld, Brew City and Concept One that will debut this week at the MAGIC trade event.
Bioworld's spring 2015 line of Corona fashion apparel includes tops, board shorts, footwear, headwear and loungewear. The brand is among the top-selling properties at both mass accounts such as Walmart and Target and mid-tier retailers including J.C. Penney and Kohl’s. Additionally, key specialty placements this year included a co-branded Corona x Modern Amusement collection at Pac Sun timed with the launch of new 12-ounce can packaging. BioWorld will continue its Corona and Modelo programs with new cut-and-sew silhouettes and a trend-driven graphic approach for 2016 lines.
Brew City is the newest company to join the Corona and Modelo Especial licensing programs. The company's Corona line includes thepatented Pop Top tees and raglans and Beer Pouch sweatshirts branded with the marks of Corona Extra, Corona Light and Modelo Especial. The collection will be available in mass, mid-tier and specialty accounts this holiday season.
Finally, Concept One’s line of warm- and cold-weather headwear and accessories focuses on key brand visuals unique to Corona and Modelo Especial. The licensee's Corona line also includes soft-sided coolers.