Design Pac Gifts is on board to bring the popular beer brand to the gift market.
NORTH AMERICA–The Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio, has tapped Design Pac Gifts, a division of 1-800-Flowers, for a range of Corona-branded products.
Under the terms of the agreement, Design Pac Gifts will offer an assortment of Corona-branded holiday gift baskets and goods that include products like CoronaRita drink clips, tin buckets, bottle openers, utensils and more. An assortment of gourmet food offerings including marinades, cheeses and salted snacks will also be included.
“We are delighted to welcome Design Pac to the Corona licensing program,” says Debra Joester, president, JLG. “Design Pac’s expertise in creating quality gift sets will provide key accounts that support the Corona brand and its licensed product with a great assortment at price points.”
The Corona gift sets will launch during the 2018 holiday season at mass, club, mid-tier, better off price retailers and online.